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4 steps to creating a captivating elevator pitch

What is an elevator pitch?

Before I can tell you how to create an elevator pitch, let’s define what it is. An elevator pitch is the brief 30-60 second time frame that you may have with a person to summarize what you can do or what you have to offer to an organization. The name reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride. If the elevator pitch is successful your conversation will go beyond the “elevator ride”.

Step 1: Prepare your pitch ahead of time.

You should always be ready to give an elevator pitch at the drop of a hat. You never know when you might bump into someone that you want to give your pitch to. Jot down some things following the steps below and practice it out loud over and over again until you are comfortable saying it. Of course you will need to tailor your pitch to each person but these steps should help you form the outline.

Step 2: Start your pitch with what you’re interested in doing.

Be passionate. This entices them by hearing that you are excited about what you love to do. Even if what you want to do isn’t something they can offer, they will respond to the enthusiasm and point you in the right direction.

Step 3: Tailor it to them, not you.

People are interested in what’s in it for them. Try to relate to them and focus your message on their needs.

Example: “I have over 10 years of experience in human resources, helping many companies find the right candidates for their companies.”

Step 4: State what you want to happen next.

Remember you only have a short amount of time and you need to get to the point of how you can follow up with your conversation. Ask for their business card so you can control the follow ups and if they don’t have one get their name, number and email address. A good way to stay in touch is to send a LinkedIn invite to connect.

Example: “I’d love to schedule a time to learn more about your company and what you do. Do you have a business card with you?”